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What is the bottom line of an online presence? ·Your customer has a second storefront, open 24/7 with minimum overhead ·Adds credibility to the business ·It optimizes existing advertising-adding “.com” name to all print advertising, radio, company vehicles, or store windows for instance. Turn a two-inch Yellow Page ad into a seven-plus-page beautiful, interactive Web site that will give the Web site owner an edge over his or her competition. ·Provide answers to frequently asked questions. ·Multiple e-mail addresses. ·Post preparer’s credentials ·Explain why and how services can assist a customer ·List partners and affiliates - enhancing credibility
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