Spring Air Mattress History

Spring Air History

For some 77 years, Spring Air has been widely recognized for its innovative mattresses and sleep sets. Francis Karr, who founded the company in 1926, was himself a visionary. His free-end offset coil design, which adjusts to each sleeper's weight, is today the most copied design in the bedding industry.

Spring Air has earned a reputation over the years for continuous product improvement. In the late 1940's, the company introduced button-free technology, quilted surfaces and extra-supportive bedding materials. In 1953, Spring Air began producing its Health Center mattress, which featured zones for different areas of the body. The company began manufacturing the Back Supporter mattress in the early 1960's, and sales doubled within seven years.

Among other enhancements to Spring Air mattresses were the pillow-top mattress (1973), natural fiber bedding materials such as silk and wool (the Four Seasons concept in 1988) and Conforma foam which conforms to your neck, shoulders, and lower back (1991). Innovation continues into the 90's with the introduction of latex/innerspring combination products. In 1995, Spring Air introduced a product line that uses three zones in the foundation for durability, zoning in the innerspring for support, and seven zones in the Conforma foam for total sleep fitness. In 1999, Spring Air introduced the ultra premium Back Supporter Comfort Caress Collection... Better Comfort, Better Quality, Better Value. In 2000 Spring Air introduced "The latest sensation in sleep innovation". The foam encased perimeter design that provides more support, more comfort, and more edge-to-edge sleeping surface.

In February 2001 Spring Air introduced the NeverTurn mattress feature with only one sleeping side and it never needs to be turned. The ComfortFlex Collection conforms and supports to the shape of your body providing less mattress disturbance from partner movement and a better nights sleep.

In 2002, Spring Air introduced the Four Seasons Collection. This Collection was designed with more natural components (cotton, silk, down and wool) to appeal to the needs of those who seek a more natural way of life. For the environmentally conscious consumer, Four Season Collection is the perfect choice.

In 2003, Spring Air launched the first foam encased innerspring heated mattress, the GentleWarm mattress. With the GentleWarm mattress you can sleep “Just Right” all night, every night, with as much or as little heat as you want.

Another innovation for Spring Air in 2003, was the exclusive Total BalanceÔ Coil System. Rows of coils that have alternating facing ends to prevent any “lean” or “sway” of the coil unit.

Today, Spring Air distributes bedding internationally, with plants in the US, Canada, Mexico, England, Ireland, Australia, Middle East and Argentina. The company is the fourth-largest bedding manufacturer in the world and still leads the industry in product features and value.

Marketing

In 1986, Spring Air announced the addition of Vanna White as company spokesperson. Today the company's new marketing campaign features a live Kodiak bear rest-testing a too firm mattress, a too soft mattress and finding Spring Air- "the mattress with the Just-Right-Feeling."

Spring Air’s most recent and impressive campaign is the Spring Air Mattress Challenge. For the second straight year (2001 & 2002) Spring Air wins the mattress challenge. A national, independent research firm, RoperASW conducted and monitored people’s mattress preference in malls from coast to coast. The result, more people preferred Spring Air over the top three major competitors. The winning mattress, both years in a row was the Spring Air Back Supporter Mattress.

DANNA's MATTRESS FOR LESS 188 N. Central Ave. Upland, CA 91786 (909) 931-3292

DANNA's Mattress For Less is proud to offer you the best of Spring Air at the Best Prices . . . Guaranteed!
The Spring Air Company
2980 River Road
Des Plaines, IL 60018
Ph: 847 297-5577
Fax: 847 299-0196
www.springair.com