Media Themes for 2010: How to use segmented Radio campaigns to drive the traffic you want to your web site and telephones; How to use radio to reach and sell to younger generations by using Phil Goodman's Generational Radio Ad Campaigns. Click here to find out how the Lake Arrowhead Resort and Spa were able to generate within a 3 month period over 1000 room nights and almost $400,000 gross revenues.
Phil Goodman, founder and CEO of Genergraphics(R) and CEO of Western Media, has perfected the art of using radio advertising to persuade boomers and younger generations to pay attention and respond to a wide variety of products and services, even in a down economy.
Why is Radio so crucial in today's media selection? According to Phil: "radio turns out to be one of the most cost effective media to create direct response about your messages to your telephones and your web site. Even more important, I have proven to my clients that with generation lifestyle specific techniques, I can separate and target exactly the people you want to sell."
Media Planning? Target Boomer Women! Here's Why!
Boomer women, many of them grandparents with kids still at home buy for many Generations
Go Here to find out how Boomers are buying, for whom and how much more they are spending then other generations:
http://www.mediabuyerplanner.com/entry/33776/big-spending-boomers-buy-for-multiple-generations
Media Themes for 2010: How to use segmented Radio campaigns to drive the traffic you want to your web site and telephones; How to use radio to reach and sell to younger generations by using Phil Goodman's Generational Radio Ad Campaigns.